I balance the big picture with obsessive attention to detail, so your content works hard for you and your audience.
I’m Annie. I’m an expert storyteller.
I’m Annie.
I’m an expert storyteller.
I balance the big picture with obsessive attention to detail, so your content works hard for you and your audience.
Long form
Collaborations
I do the thinking, planning and writing behind purpose-led brands. That means I work on all sorts:
I do the thinking, planning and writing behind purpose-led brands.
Annie is a strategic content mastermind. I’ll never forget when Annie presented her content strategy for the first time and how blown away I was. Her approach to content is grounded in deeply understanding audience, capabilities, internal knowledge, and market research. She works closely with SMEs to create content that’s educational, SEO-optimized and simply a pleasure to read. What I also value is how she creates content that not only builds relationships with the audience but also delivers tangible business results. And lastly, she is sharp and super creative, and the best teammate one can have.
Edita Vatenaite, VP Marketing for complex tech
In an era where AI-generated content is increasingly prevalent (and rarely very good), Annie’s judgment and taste set her apart. She consistently ensures that marketing content maintains a human touch, aligning with brand voice and values. As well as all of this, she's a pleasure to work with and always turns out exceptional work that goes beyond what you might expect. If you're even remotely thinking of hiring Annie, don't hesitate; she's an asset in any marketing team worth their salt.
Will Patrick, GTM and growth for B2B SaaS
Design can only go so far on its own; it takes meaningful communication to truly bring a brand’s message to life. With Annie, I found the perfect partner to do just that. I shape the visual story; Annie shapes the verbal one. She just gets it.
Annie defined Synthace’s tone of voice. Without her, we’d have sounded like just another B2B SaaS company — lost in the sea of sameness!
She’s not afraid to get stuck in, ask the hard questions, and dig deep to find what really matters. Working with her has been an absolute joy, and I’ll recommend her time and time again to anyone who needs sharp thinking and seriously good words.Amy Lesko, Brand Designer & Art Director
Annie is a strategic content mastermind. I’ll never forget when Annie presented her content strategy for the first time and how blown away I was. Her approach to content is grounded in deeply understanding audience, capabilities, internal knowledge, and market research. She works closely with SMEs to create content that’s educational, SEO-optimized and simply a pleasure to read. What I also value is how she creates content that not only builds relationships with the audience but also delivers tangible business results. And lastly, she is sharp and super creative, and the best teammate one can have.
Edita Vatenaite, VP Marketing for complex tech
In an era where AI-generated content is increasingly prevalent (and rarely very good), Annie’s judgment and taste set her apart. She consistently ensures that marketing content maintains a human touch, aligning with brand voice and values. As well as all of this, she's a pleasure to work with and always turns out exceptional work that goes beyond what you might expect. If you're even remotely thinking of hiring Annie, don't hesitate; she's an asset in any marketing team worth their salt.
Will Patrick, GTM and growth for B2B SaaS
Design can only go so far on its own; it takes meaningful communication to truly bring a brand’s message to life. With Annie, I found the perfect partner to do just that. I shape the visual story; Annie shapes the verbal one. She just gets it.
Annie defined Synthace’s tone of voice. Without her, we’d have sounded like just another B2B SaaS company — lost in the sea of sameness!
She’s not afraid to get stuck in, ask the hard questions, and dig deep to find what really matters. Working with her has been an absolute joy, and I’ll recommend her time and time again to anyone who needs sharp thinking and seriously good words.Amy Lesko, Brand Designer & Art Director
Annie is a strategic content mastermind. I’ll never forget when Annie presented her content strategy for the first time and how blown away I was. Her approach to content is grounded in deeply understanding audience, capabilities, internal knowledge, and market research. She works closely with SMEs to create content that’s educational, SEO-optimized and simply a pleasure to read. What I also value is how she creates content that not only builds relationships with the audience but also delivers tangible business results. And lastly, she is sharp and super creative, and the best teammate one can have.
Edita Vatenaite, VP Marketing for complex tech
In an era where AI-generated content is increasingly prevalent (and rarely very good), Annie’s judgment and taste set her apart. She consistently ensures that marketing content maintains a human touch, aligning with brand voice and values. As well as all of this, she's a pleasure to work with and always turns out exceptional work that goes beyond what you might expect. If you're even remotely thinking of hiring Annie, don't hesitate; she's an asset in any marketing team worth their salt.
Will Patrick, GTM and growth for B2B SaaS
Design can only go so far on its own; it takes meaningful communication to truly bring a brand’s message to life. With Annie, I found the perfect partner to do just that. I shape the visual story; Annie shapes the verbal one. She just gets it.
Annie defined Synthace’s tone of voice. Without her, we’d have sounded like just another B2B SaaS company — lost in the sea of sameness!
She’s not afraid to get stuck in, ask the hard questions, and dig deep to find what really matters. Working with her has been an absolute joy, and I’ll recommend her time and time again to anyone who needs sharp thinking and seriously good words.Amy Lesko, Brand Designer & Art Director
Annie is a strategic content mastermind. I’ll never forget when Annie presented her content strategy for the first time and how blown away I was. Her approach to content is grounded in deeply understanding audience, capabilities, internal knowledge, and market research. She works closely with SMEs to create content that’s educational, SEO-optimized and simply a pleasure to read. What I also value is how she creates content that not only builds relationships with the audience but also delivers tangible business results. And lastly, she is sharp and super creative, and the best teammate one can have.
Edita Vatenaite, VP Marketing for complex tech
In an era where AI-generated content is increasingly prevalent (and rarely very good), Annie’s judgment and taste set her apart. She consistently ensures that marketing content maintains a human touch, aligning with brand voice and values. As well as all of this, she's a pleasure to work with and always turns out exceptional work that goes beyond what you might expect. If you're even remotely thinking of hiring Annie, don't hesitate; she's an asset in any marketing team worth their salt.
Will Patrick, GTM and growth for B2B SaaS
Design can only go so far on its own; it takes meaningful communication to truly bring a brand’s message to life. With Annie, I found the perfect partner to do just that. I shape the visual story; Annie shapes the verbal one. She just gets it.
Annie defined Synthace’s tone of voice. Without her, we’d have sounded like just another B2B SaaS company — lost in the sea of sameness!
She’s not afraid to get stuck in, ask the hard questions, and dig deep to find what really matters. Working with her has been an absolute joy, and I’ll recommend her time and time again to anyone who needs sharp thinking and seriously good words.Amy Lesko, Brand Designer & Art Director
annmad97@gmail.com
I’m always up for doing good work with good people. If that’s you, let’s chat
I’m always up for doing good work with good people. If that’s you, let’s chat
annmad97@gmail.com