Collaborations
Collaborations
Dilution calculator
Dilution calculator
B2B, Content marketing, Multimedia, SEO
B2B, Content marketing, Multimedia, SEO
Goal
Goal
Make scientists aware of one of the problems Synthace solves
Make scientists aware of one of the problems Synthace solves
Content
Content
Online dilution calculator
Online dilution calculator
Impact
Impact
– The calculator is Synthace's top page for organic traffic, bar the homepage
– 17,000+ sessions total
– The calculator is Synthace's top page for organic traffic, bar the homepage
– 17,000+ sessions total
A new category means fewer 'known' problems
If you're like Synthace and you're a new category of software, that famous line from the Kevin Costner movie Field of Dreams—"If you build it, they will come"—isn't true. The problem you solve isn't known, and there aren't always opportunities to make your product easier to find online.
I found a 'known' problem and turned it into an online product
I spotted a rare chance to build awareness and traffic with a teaser product. Our team had just release a feature that helped scientists calculate multiple dilution concentrations at once. As it turned out, this was a big deal for our target scientist's everyday (and the number of people Googling 'dilution calculator' proved it). Yet none of the calculators in Google's search results helped simplify the maths like our software could.
Together with one of our software engineers, in-house scientists and brand designers, we created an online dilution calculator to mirror our software's functionality. Today, our dilution calculator is Synthace's top page for organic traffic, bar the homepage.
A new category means fewer 'known' problems
If you're like Synthace and you're a new category of software, that famous line from the Kevin Costner movie Field of Dreams—"If you build it, they will come"—isn't true. The problem you solve isn't known, and there aren't always opportunities to make your product easier to find online.
I found a 'known' problem and turned it into an online product
I spotted a rare chance to build awareness and traffic with a teaser product. Our team had just release a feature that helped scientists calculate multiple dilution concentrations at once. As it turned out, this was a big deal for our target scientist's everyday (and the number of people Googling 'dilution calculator' proved it). Yet none of the calculators in Google's search results helped simplify the maths like our software could.
Together with one of our software engineers, in-house scientists and brand designers, we created an online dilution calculator to mirror our software's functionality. Today, our dilution calculator is Synthace's top page for organic traffic, bar the homepage.
About Synthace
Synthace helps life science R&D teams design and automate powerful experiments within short, predictable timelines. Their platform empowers scientists to accelerate progress in one place, and run experiments previously thought impossible.
About Synthace
Synthace helps life science R&D teams design and automate powerful experiments within short, predictable timelines. Their platform empowers scientists to accelerate progress in one place, and run experiments previously thought impossible.
annmad97@gmail.com
I’m always up for doing good work with good people. If that’s you, let’s chat
I’m always up for doing good work with good people. If that’s you, let’s chat
annmad97@gmail.com