Short form
Short form
Homepage
Homepage
B2C, User journeys, Copywriting, Short form
B2C, User journeys, Copywriting, Short form
Goal
Goal
Boost free trial uptake for Verbling, Busuu's sibling brand
Boost free trial uptake for Verbling, Busuu's sibling brand
Content
Content
Homepage revamp, based on user feedback
Homepage revamp, based on user feedback
Impact
Impact
+37% conversion rate to free trial
+37% conversion rate to free trial
Our new sibling brand Verbling needed some TLC
Language learning app Busuu acquired Verbling, a language tutoring platform. Our new sibling brand came with a small, mighty in-house team—but they didn't have in-house marketers or copywriters, and were struggling to get enough people who visited their site to sign up for a free lesson.
I defined key messaging and rewrote their homepage
I worked with one of Verbling's founders to identify the most important messages. Then, I teamed up with a UX designer to ship a first version for testing. Thus began a multi-month-long process of interviewing, iteration and designing a content journey that drove almost 40% higher free trial conversion.
Our new sibling brand Verbling needed some TLC
Language learning app Busuu acquired Verbling, a language tutoring platform. Our new sibling brand came with a small, mighty in-house team—but they didn't have in-house marketers or copywriters, and were struggling to get enough people who visited their site to sign up for a free lesson.
I defined key messaging and rewrote their homepage
I worked with one of Verbling's founders to identify the most important messages. Then, I teamed up with a UX designer to ship a first version for testing. Thus began a multi-month-long process of interviewing, iteration and designing a content journey that drove almost 40% higher free trial conversion.
About Busuu and Verbling
Busuu is the world's largest social network for language learning. They have courses in 14 different languages on web and mobile serving more than 120 million learners worldwide.
Busuu acquired Verbling, a platform offering private language lessons, in 2020. With Busuu's community of learners and Verbling's roster of qualified teachers, they offer limitless ways to learn together.
About Busuu and Verbling
Busuu is the world's largest social network for language learning. They have courses in 14 different languages on web and mobile serving more than 120 million learners worldwide.
Busuu acquired Verbling, a platform offering private language lessons, in 2020. With Busuu's community of learners and Verbling's roster of qualified teachers, they offer limitless ways to learn together.
annmad97@gmail.com
I’m always up for doing good work with good people. If that’s you, let’s chat
I’m always up for doing good work with good people. If that’s you, let’s chat
annmad97@gmail.com