Collaborations
Collaborations
First-party data report
First-party data report
B2B, B2C, Content marketing, Thought leadership, First-party data, SEO, Copywriting
B2B, B2C, Content marketing, Thought leadership, First-party data, SEO, Copywriting
Goal
Goal
Expose the unknown 'costs' of IVF, and how Gaia helps
Expose the unknown 'costs' of IVF, and how Gaia helps
Content
Content
True cost of IVF report
True cost of IVF report
Impact
Impact
Landing page brought in almost 40% of gaiafamily.com's organic traffic
Landing page brought in almost 40% of gaiafamily.com's organic traffic
Gaia was about to rebrand
Gaia, the world's first IVF insurance, was launching its brand to the world. Their new brand identity embodied their commitment to breaking down the barriers that so many face when building families. Such a launch needed a piece of content to help expose some of those barriers—particularly the financial ones that Gaia could help with.
We launched with a first-party data report
So, we commissioned a first-party data report to Opinion Matters on the true cost of IVF. We interviewed key voices in the space, brought the report to life on a landing page, launched it with our rebrand announcement, and optimised it for search.
Gaia was about to rebrand
Gaia, the world's first IVF insurance, was launching its brand to the world. Their new brand identity embodied their commitment to breaking down the barriers that so many face when building families. Such a launch needed a piece of content to help expose some of those barriers—particularly the financial ones that Gaia could help with.
We launched with a first-party data report
So, we commissioned a first-party data report to Opinion Matters on the true cost of IVF. We interviewed key voices in the space, brought the report to life on a landing page, launched it with our rebrand announcement, and optimised it for search.
About Gaia
Gaia is the world's first IVF insurance, remaking how people make families. By helping plan, pay for and protect IVF journeys in the UK and US, Gaia is making IVF more accessible for more people. Because everyone who wants a family should have the chance to try.
About Gaia
Gaia is the world's first IVF insurance, remaking how people make families. By helping plan, pay for and protect IVF journeys in the UK and US, Gaia is making IVF more accessible for more people. Because everyone who wants a family should have the chance to try.
annmad97@gmail.com
I’m always up for doing good work with good people. If that’s you, let’s chat
I’m always up for doing good work with good people. If that’s you, let’s chat
annmad97@gmail.com