Strategy
Strategy
Founder branding
Founder branding
B2B, Content marketing, Ghostwriting, Thought leadership, Strategy, Exec-level
B2B, Content marketing, Ghostwriting, Thought leadership, Strategy, Exec-level
Goal
Goal
Build brand awareness for Synthace
Build brand awareness for Synthace
Content
Content
Founder brand building, including ghostwritten LinkedIn posts, PR pieces, and a podcast
Founder brand building, including ghostwritten LinkedIn posts, PR pieces, and a podcast
Impact
Impact
Our founder gets recognised more at events, is offered more speaking and press opportunities, and one of his posts went 'viral'
Our founder gets recognised more at events, is offered more speaking and press opportunities, and one of his posts went 'viral'
Read it
Read it
– Sample LinkedIn posts and press below
– The Next Experiment podcast on YouTube, Spotify and Apple Podcasts
– Sample LinkedIn posts and press below
– The Next Experiment podcast on YouTube, Spotify and Apple Podcasts
Synthace's founder had potential
When I first met Markus at Synthace, I got excited. And not just because it's always a treat to talk to a smart, charismatic founder. It was clear that he had a unique point of view. One that underpinned our company purpose, and wasn't being talked about enough publicly.
Together, we built his online platform
First, we decided what assumptions he wanted to challenge—to make biotech stop and think, and create demand for Synthace. Then we challenged those assumptions with thought leadership LinkedIn posts and articles I'd ghostwrite. We also teamed up with a partner company to trial a video-first podcast with a fellow industry leader.
Sample LinkedIn posts and press
Post examples:
– The one that went ‘viral’
– We use biology’s complexity is an excuse
– Using electricity analogy
– I have a love-hate relationship with Design of Experiments
Press and guest podcast appearance examples
– How AI is (so close to) transforming drug discovery (Technology Networks)
– What AI really means for biology and the pharmaceutical industry (Pharmaphorum)
– Tackling the new bottleneck of drug discovery (Life Science D’n’A)
– Why experimental design in biotech is broken and how to fix it
Synthace's founder had potential
When I first met Markus at Synthace, I got excited. And not just because it's always a treat to talk to a smart, charismatic founder. It was clear that he had a unique point of view. One that underpinned our company purpose, and wasn't being talked about enough publicly.
Together, we built his online platform
First, we decided what assumptions he wanted to challenge—to make biotech stop and think, and create demand for Synthace. Then we challenged those assumptions with thought leadership LinkedIn posts and articles I'd ghostwrite. We also teamed up with a partner company to trial a video-first podcast with a fellow industry leader.
Sample LinkedIn posts and press
Post examples:
– The one that went ‘viral’
– We use biology’s complexity is an excuse
– Using electricity analogy
– I have a love-hate relationship with Design of Experiments
Press and guest podcast appearance examples
– How AI is (so close to) transforming drug discovery (Technology Networks)
– What AI really means for biology and the pharmaceutical industry (Pharmaphorum)
– Tackling the new bottleneck of drug discovery (Life Science D’n’A)
– Why experimental design in biotech is broken and how to fix it
About Synthace
Synthace helps life science R&D teams design and automate powerful experiments within short, predictable timelines. Their platform empowers scientists to accelerate progress in one place, and run experiments previously thought impossible.
About Synthace
Synthace helps life science R&D teams design and automate powerful experiments within short, predictable timelines. Their platform empowers scientists to accelerate progress in one place, and run experiments previously thought impossible.
annmad97@gmail.com
I’m always up for doing good work with good people. If that’s you, let’s chat
I’m always up for doing good work with good people. If that’s you, let’s chat
annmad97@gmail.com