Collaborations
Collaborations
Podcast
Podcast
B2B, Content marketing, Multimedia, Storytelling, Exec-level, Ghostwriting, Thought leadership
B2B, Content marketing, Multimedia, Storytelling, Exec-level, Ghostwriting, Thought leadership
Goal
Goal
Build awareness for Synthace, and the methods we use to do better biology
Build awareness for Synthace, and the methods we use to do better biology
Content
Content
The Next Experiment podcast
The Next Experiment podcast
Impact
Impact
150+ podcast subscribers in 1 month
150+ podcast subscribers in 1 month
Read it
Read it
Podcast is on YouTube, Spotify and Apple Podcasts
Podcast is on YouTube, Spotify and Apple Podcasts
An impactful podcast takes work
Synthace's marketing team had plenty of good reasons to start a podcast. We had a new perspective on life science R&D worth broadcasting, and a charismatic founder with stories worth telling. Problem was, we didn't have the resources or reach to make a podcast worth our while.
We made it happen by teaming up with a partner brand
We got talking to Phil—a friend of the founder, at one of our partner brands, JMP. Phil shared Synthace's perspective, had his own experiences to draw from, and brought his own following. Plus, with two small marketing teams instead of one, an impossible project became possible—and twice as fun to produce. I took care of creative project management and verbal branding, Synthace's senior brand designer did the visual branding, and a videographer at JMP did the filming and editing.
An impactful podcast takes work
Synthace's marketing team had plenty of good reasons to start a podcast. We had a new perspective on life science R&D worth broadcasting, and a charismatic founder with stories worth telling. Problem was, we didn't have the resources or reach to make a podcast worth our while.
We made it happen by teaming up with a partner brand
We got talking to Phil—a friend of the founder, at one of our partner brands, JMP. Phil shared Synthace's perspective, had his own experiences to draw from, and brought his own following. Plus, with two small marketing teams instead of one, an impossible project became possible—and twice as fun to produce. I took care of creative project management and verbal branding, Synthace's senior brand designer did the visual branding, and a videographer at JMP did the filming and editing.
About Synthace
Synthace helps life science R&D teams design and automate powerful experiments within short, predictable timelines. Their platform expowers scientists to accelerate progress in one place, and run experiments previously thought impossible.
About Synthace
Synthace helps life science R&D teams design and automate powerful experiments within short, predictable timelines. Their platform expowers scientists to accelerate progress in one place, and run experiments previously thought impossible.
annmad97@gmail.com
I’m always up for doing good work with good people. If that’s you, let’s chat
I’m always up for doing good work with good people. If that’s you, let’s chat
annmad97@gmail.com