Clear thinking is where I start. Copy and content that work for you and your audience stem from there.
Clear thinking is where I start. Copy and content that work for you and your audience stem from there.
After spending 7 years owning words at travel, edtech, insurtech and biotech brands, I believe that the most impactful work emerges from clear thinking. About your audience. The problem you solve. What you're known for. How you want to show up in the world.
After spending 7 years owning words at travel, edtech, insurtech and biotech brands, I believe that the most impactful work emerges from clear thinking. About your audience. The problem you solve. What you're known for. How you want to show up in the world.
Good thinking is good writing.
Good thinking is good writing.
My Whippet puppy, Dido. My unconditional love for her knows no bounds—and is being tested repeatedly, as she’s in her teenager phase.
What’s new in my life
Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets by Emma Stratton
What I’m reading
Among folk who enjoy collaborating, at companies that are doing some good in the world. (What can I say, a purpose is what gets me up in the morning. That, and strong coffee.)
Where I thrive
Where I thrive
Among folk who enjoy collaborating, at companies that are doing some good in the world. (What can I say, a purpose is what gets me up in the morning. That, and strong coffee.)
What I’m reading
Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets by Emma Stratton
What’s new in my life
My Whippet puppy, Dido. My unconditional love for her knows no bounds—and is being tested repeatedly, as she’s in her teenager phase.


More about me
More about me
If you think we'd do great work
together, let's chat.
annmad97@gmail.com
I’m always up for doing good work with good people. If that’s you, let’s chat
annmad97@gmail.com