Clear thinking is where I start. Copy and content that work for you and your audience stem from there.

Clear thinking is where I start. Copy and content that work for you and your audience stem from there.

After spending 7 years owning words at travel, edtech, insurtech and biotech brands, I believe that the most impactful work emerges from clear thinking. About your audience. The problem you solve. What you're known for. How you want to show up in the world.

After spending 7 years owning words at travel, edtech, insurtech and biotech brands, I believe that the most impactful work emerges from clear thinking. About your audience. The problem you solve. What you're known for. How you want to show up in the world.

Good thinking is good writing.

Good thinking is good writing.

My Whippet puppy, Dido. My unconditional love for her knows no bounds—and is being tested repeatedly, as she’s in her teenager phase.





What’s new in my life

Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets by Emma Stratton

What I’m reading

Among folk who enjoy collaborating, at companies that are doing some good in the world. (What can I say, a purpose is what gets me up in the morning. That, and strong coffee.) 



Where I thrive

Where I thrive

Among folk who enjoy collaborating, at companies that are doing some good in the world. (What can I say, a purpose is what gets me up in the morning. That, and strong coffee.) 

What I’m reading

Make It Punchy: How to Write Simple Tech Messaging That Wins Hearts, Minds & Markets by Emma Stratton

What’s new in my life

My Whippet puppy, Dido. My unconditional love for her knows no bounds—and is being tested repeatedly, as she’s in her teenager phase.

More about me

More about me

If you think we'd do great work
together, let's chat.

annmad97@gmail.com

I’m always up for doing good work with good people. If that’s you, let’s chat

annmad97@gmail.com