Short form
Short form
Data-led case studies
Data-led case studies
B2B, Content marketing, Complex topic made simple, First-party data, Short form
B2B, Content marketing, Complex topic made simple, First-party data, Short form
Goal
Goal
Get drug discovery leaders to understand Synthace's value at a glance
Get drug discovery leaders to understand Synthace's value at a glance
Content
Content
One-page case studies
One-page case studies
Impact
Impact
100% sales use them to engage drug discovery leaders
100% sales use them to engage drug discovery leaders
We needed proof for drug discovery leaders
Synthace's sales team had longer form case studies for prospective scientists. As potential end users, they wanted details. But they weren't resonating with drug discovery leaders who held the pursestrings.
We visualised the metrics that mattered
Our senior brand designer and I jumped in to help. We knew that drug discovery leaders would want less details, and more high-level outcomes. I waded through the detail and pared things back, focusing on the metrics that mattered. Together, we brought those metrics to life with clean, infographic-heavy one-pagers.
We needed proof for drug discovery leaders
Synthace's sales team had longer form case studies for prospective scientists. As potential end users, they wanted details. But they weren't resonating with drug discovery leaders who held the pursestrings.
We visualised the metrics that mattered
Our senior brand designer and I jumped in to help. We knew that drug discovery leaders would want less details, and more high-level outcomes. I waded through the detail and pared things back, focusing on the metrics that mattered. Together, we brought those metrics to life with clean, infographic-heavy one-pagers.
About Synthace
Synthace helps life science R&D teams design and automate powerful experiments within short, predictable timelines. Their platform empowers scientists to accelerate progress in one place, and run experiments previously thought impossible.
About Synthace
Synthace helps life science R&D teams design and automate powerful experiments within short, predictable timelines. Their platform empowers scientists to accelerate progress in one place, and run experiments previously thought impossible.
annmad97@gmail.com
I’m always up for doing good work with good people. If that’s you, let’s chat
I’m always up for doing good work with good people. If that’s you, let’s chat
annmad97@gmail.com