Strategy
Strategy
Content strategy
Content strategy
B2B, Content marketing, Strategy
B2B, Content marketing, Strategy
Goal
Goal
Define Synthace’s approach to demand generation with content
Define Synthace’s approach to demand generation with content
Content
Content
Content audit and strategy
Content audit and strategy
Impact
Impact
+328% high-intent inbound pipeline YoY
+328% high-intent inbound pipeline YoY
Content wasn’t new to Synthace
When I joined the team, they had just positioned Synthace as a new category of software—and they’d started creating some blogs about the new problem the category solved. Many were insightful and well written.
I started with an audit and strategy
But without a strategy, these pieces weren't getting enough eyeballs to generate demand. My task was to understand their audience and audit their existing pieces, so that, from then on, content at Synthace—blogs and beyond—had a measurable impact.
Content wasn’t new to Synthace
When I joined the team, they had just positioned Synthace as a new category of software—and they’d started creating some blogs about the new problem the category solved. Many were insightful and well written.
I started with an audit and strategy
But without a strategy, these pieces weren't getting enough eyeballs to generate demand. My task was to understand their audience and audit their existing pieces, so that, from then on, content at Synthace—blogs and beyond—had a measurable impact.
About Synthace
Synthace helps life science R&D teams design and automate powerful experiments within short, predictable timelines. Their platform empowers scientists to accelerate progress in one place, and run experiments previously thought impossible.
About Synthace
Synthace helps life science R&D teams design and automate powerful experiments within short, predictable timelines. Their platform empowers scientists to accelerate progress in one place, and run experiments previously thought impossible.
annmad97@gmail.com
I’m always up for doing good work with good people. If that’s you, let’s chat
I’m always up for doing good work with good people. If that’s you, let’s chat
annmad97@gmail.com