Busuu identified its most valuable customers

At language-learning app Busuu, we discovered that our most valuable customers were ‘committed learners’. These learners wanted the most effective solution, and were willing to pay for a Premium subscription to get results.  

I adjusted Busuu’s voice and tone

But to help these ‘committed learners’ associate Busuu with high-quality, effective learning experiences, we needed to use a more elevated voice. I helped update our voice and tone guidelines to help Busuu sound more mature, more confident, more discerning. Still unmistakably ‘Busuu’, and worth the Premium investment.